Nike Smart Locker Experience

In August, Nike introduced a new way to connect with customers — a fully automated trainer trial experience powered by Capsa Digital’s smart locker technology.

Reimagining Retail Interaction

For ten days, visitors could scan a QR code, register via a web app, and instantly borrow a pair of Nike trainers to test run — all managed seamlessly through Capsa’s connected locker system. No staff involvement or app download was required, allowing customers to move from curiosity to experience in under a minute.

Automation Meets Engagement

Users of the system gave overwhelmingly positive feedback on the simplicity and autonomy of the process. Each locker interaction was handled automatically — from access verification to tracking usage — ensuring a smooth, fully digital experience.

Capsa’s Role in Powering the Experience

Capsa Digital supplied both the smart locker hardware and management software that underpinned the activation. The system was designed for high-frequency use and brand integration, blending reliability with an intuitive customer interface. The lockers were configured specifically for footwear trials, ensuring durability and quick turnover between sessions.

Driving Innovation in Retail

This project illustrates how leading brands are adopting automated, app-free experiences to drive engagement and brand loyalty. Smart lockers open new possibilities in retail — from test drives to product rentals and event activations — by blending digital efficiency with physical experience.

Learn more about Capsa Digital’s Smart Locker Solutions and how they’re transforming customer interaction across retail and brand environments.